Fabel Miami Partners with Formula 1 Team, Scuderia AlphaTauri
Fabel, the premier luxury hospitality and lifestyle brand taking Miami by storm, and Scuderia AlphaTauri, Red Bull’s Formula One sister racing team, are proud to announce the success of their partnership event held on May 4th, 2023 at Fabel Miami. The collaboration brought together the worlds of precision, performance, and hospitality creating a unique
experience for customers and fans alike.
Fabel, the premier luxury hospitality and lifestyle brand taking Miami by storm, and Scuderia AlphaTauri, Red Bull’s Formula One sister racing team, are proud to announce the success of their partnership event held on May 4th, 2023 at Fabel Miami. The collaboration brought together the worlds of precision, performance, and hospitality creating a unique experience for customers and fans alike.
“The opportunity to partner with a world class Italian F1 team like Scuderia AlphaTauri has proven to be a seamless collaboration and is clear we are just getting started,” shares Matthew Rosenberg.
“Their positioning as a premium lifestyle brand on top of their diligent attention to detail allowed the values of each brand to come through in a weekend of truly unique experiential offerings. The ideas that our teams have started planning are going to change the way hospitality is experienced.”
Fabel Miami is known for its exceptional quality and attention to detail, offering a range of luxury concierge experiences beyond the footprint of Fabel Miami, including world-class dining, off-site experiences, and curated hospitality. Scuderia AlphaTauri, one of Red Bull’s two Formula One racing teams, is known for its high-performance cars, innovative technology, and association with its premium fashion line, AlphaTauri.
The partnership between Fabel and Scuderia AlphaTauri saw the two luxury brands working together to create the most exclusive experiences for their sponsors and guests. The main event included a four-course menu curated by Executive Chef Ian Fleischmann, worldclass entertainment and dancing, all while showcasing the Scuderia AlphaTauri F1 car in the center of the space offering guests a unique opportunity to get up close and personal with the stunning machine.
Perhaps the most exciting part was the craning in of the vehicle to the second floor rooftop! Fabel owner, Matthew Rosenberg, along with Scuderia AlphaTauri’s Marketing Director, Fabian Wrabetz, led the night with Q&A’s from Principal Franz Tost and drivers Nyck De Vires and Yuki Tsunoda. “Being named after a premium fashion brand, our Scuderia AlphaTauri F1 team is known for being a lifestyle hub in Formula 1. After our car launch at New York Fashion Week earlier this year, we were looking for the right way to accentuate the AlphaTauri brand during the Miami F1 Grand Prix.
With Matthew and the Fabel Hospitality Group, we found the perfect partner and hosted a truly unique night at Fabel Miami together with our drivers, team principal, sponsors and of course Formula 1 fans.
"We are looking forward to continuing our collaboration after this successful start,”
commented Fabian Wrabetz, Scuderia AlphaTauri’s Director of Marketing & Communications. The event held on Fabel Miami’s open-air rooftop restaurant welcomed over 200 VIPs, including almost 50 of the Scuderia AlphaTauri team. To top it off a few special Fabel guests and partners were invited for an intimate 12-person trackside tour and dinner with the Scuderia AlphaTauri team at the Hard Rock Stadium at Miami Gardens.
The partnership between Fabel Hospitality Group and Scuderia AlphaTauri has set a new standard for unique luxury and performance experiences. Stay tuned for more information on how you can take part in the next event around the world.