
Miami Swim Week Powered by Art Hearts Fashion 2024 was nothing short of spectacular, offering a tantalizing glimpse into the future of swimwear. With a whirlwind of events, jaw-dropping runway moments, creativity, sustainability and trendsetting styles, this year’s edition was a
sun-soaked celebration of fashion, fun, and fabulousness.
Preparation & Parties: The Ultimate Kickoff
The festivities kicked off over Memorial Day weekend with Miami Model Week, setting the stage for what was to come. Art Hearts Fashion (AHF) hosted a series of model castings, pool parties, and after-parties that had everyone buzzing.
Saturday, May 25: The weekend began at Fabel Miami with a model casting, followed by an unforgettable after-party at E11EVEN Miami, headlined by none other than Rick Ross.
Sunday, May 26: Day 1 of castings took place at Strawberry Moon, followed by a stunning sunset party at The Deck and another epic after-party at E11EVEN with DJ Marcus Schulz spinning the decks.
Monday, May 27: Day 2 of castings at The Dream South Beach culminated in lively pool parties and a happy hour at Naked Taco.

The excitement didn't stop there. On Wednesday, May 29, That’s It Salon and Fade Masters of Miami prepped models for the runway. With That’s It Salon partnering with Aqualyna for natural-looking hair extensions and Master Stylist Christian Parla working his magic, models were runway-ready. Fade Masters of Miami ensured the male models looked sharp with fresh haircuts and beard trims.

The Grand Kickoff Party
The official Miami Swim Week Kickoff Party on May 29 at The Gabriel Hotel South Beach was a star-studded affair. Media, models, influencers, and industry insiders gathered to toast the start of an incredible week. The anticipation was palpable as everyone looked forward to the dazzling runway shows.
Runway Highlights: The Moments That Shone
From May 29 to June 2, the runway at M2 was ablaze with stunning swimwear that showcased the creativity and talent of designers from around the world. Each night ended with vibrant after-parties at E11EVEN Miami, keeping the energy high.
A 96-Year-Old Model: On June 2, a 96-year-old model stole the show for the Love For Upcycling presentation, proving that style knows no age.
The Black Tape Project: Designer Joel Alvarez brought a unique blend of live music and design to the runway, creating a buzz.
Connie Pena as JLO: The JLO impersonator for designer For The Stars caused quite the stir, with rumors swirling about a possible appearance by the real JLO.

Trend Alert: One-Piece Wonders
One-piece swimsuits dominated the runway this season, each designer bringing their own twist to this classic style. From chic and sophisticated to functional sun protection and seamless day-to-night transitions, these pieces were a hit.
Let’s Hear It For The Boys
Let’s hear it for the boys! This season, Art Hearts Fashion turned up the heat with an array of men’s swimwear runway shows that left everyone—girls and guys alike—in complete awe. Male models strutted their stuff in everything from trunks, Euro, Brazilian cut speedos, and singlets to revealing thongs, showcasing a bold spectrum of styles.
Male-exclusive swimwear designers like Ca Rio Ca, Aussie Bum, Capelle, and Hunk made powerful statements on the runway, proving that men’s swim fashion is just as exciting and diverse. These shows didn't just make waves; they set new trends and left the audience buzzing with excitement!
Whimsical Tops
This season’s runway was a whimsical wonderland of playful tops in all sorts of enchanting shapes. Bedazzled and dazzling, these eye-catching designs turned heads and captivated everyone in attendance. From starfish and flowers to hearts, these imaginative tops are stealing the spotlight and setting the trend for summer 2024.
Get ready to embrace the magic—these whimsical, statement-making pieces are the must-have look for the season, adding a touch of fantasy and fun to every outfit. Summer fashion has never been this enchanting!
Celebrating Curves
This season, the runway celebrated curves like never before, with many designers proudly featuring plus-sized models and shattering the outdated stigma of the ‘perfect bikini body.’ Designers Lila Nikole, BFYNE, Xbquini, and Berry Beachy Swim led the charge, showcasing stunning plus-size looks that brought a roar to the crowd.
These empowering designs highlighted the beauty and diversity of all body types, proving that confidence and style know no size. The audience was blown away, and the message was clear: curves are in, and they are here to stay!
Local Flavor: Miami Designers Shine
This season, Art Hearts Fashion teamed up with an array of talented Miami-based designers, including Lila Nikole, BFYNE, Diva Boutique, Luxe Isle, Pink Melon Swim, Berry Beachy, Sense of G, Capelle Miami, and Paula Callejas to bring the vibrant spirit of the city to the runway.
Miami Swim Week has never felt more like home, as these local designers infused their creations with the unique energy and style of Miami.
West Coast Flair
With Art Hearts Fashion rooted in LA, we always bring a touch of West Coast flair wherever we go. This season, we added an extra dose of LA love to Miami Swim Week, showcasing designers Mister Triple X, Gyv Me Body, Xbquini, and The Black Tape Project, who traveled cross-country to make a splash on the Miami runway.
Their innovative designs brought a fresh, edgy vibe that perfectly blended LA’s cool with Miami’s vibrant energy, proving that West Coast style knows no bounds.
Climate Conscious: Sustainable Fashion
The scorching Florida heat underscored the pressing reality of global warming, prompting designers to adopt a climate-conscious approach. Leading the charge, Love For Upcycling wowed the audience with their use of repurposed materials, transforming thrift store finds into impeccable swim and resort wear.
Their commitment to sustainability highlighted the fashion industry's role in preserving the planet, proving that eco-friendly designs can be both stylish and impactful.
“Oo I wanna take ya to” Resort Wear
Elevate your poolside glamour and beachside chic with resort wear that makes waves in every tropical destination, from Miami to St. Barths to The Maldives.
Transition seamlessly from day to night with versatile looks that exude laid-back luxury.
From breezy brunch attire to glamorous evening ensembles, resort wear isn't just a trend—it's a lifestyle that's here to stay.
Fashion Icons: Guests Who Stole the Show
While the models undoubtedly owned the runway, it was our guests and VIPs who absolutely stole the show on the red carpet!
Get ready to be enchanted as we highlight some of our favorite looks from off the runway during this unforgettable Miami Swim Week.
Notable Guests
Exclusive VIPs, including the below, made a stunning appearance on the red carpet at the fashion shows, turning heads with their iconic styles.
(Left to right) Smothered Season 5 Stars Gabriella & Catherine Vigorito, VIP Concierge Anthony Serrano, Fashion Influencers Miki Cheun & Olga Ferrara
(Left to right) Recording Artist & Editor Moya Rey, Model/Influencer Yamil Meluk