Pro Padel League Dominates Miami Art Week in Iconic Style

The Pro Padel League Miami Art Week takeover didn’t just show up — it stole the entire conversation. Closing out Art Week Miami 2025 with a bold, culture-shifting moment, the Pro Padel League (PPL) transformed SCOPE Miami Beach into a living, breathing intersection of sport, art, fashion, and celebrity. And yes, it involved a fully playable, hand-painted padel

court planted directly on the sand.

From sunrise rallies to sunset showdowns, the activation became one of the most talked-about highlights of the week, drawing thousands of attendees, viral social moments, and nonstop gameplay that sold out well before the first serve was even hit.

Where Art Basel Meets the World’s Fastest-Growing Sport

I

nstalled at the oceanfront pavilion of SCOPE Miami Beach, the Pro Padel League activation served as the fair’s literal entry point — meaning everyone had to pass through padel before they passed through art. The centerpiece? A fully playable Adidas High Competition PPL Court, hand-painted by contemporary artist Ryan Keeley, turning sport into large-scale, interactive art.

The court instantly became a magnet. Every booking slot sold out in advance via Playtomic, welcoming first-time players, elite athletes, creators, and celebrities alike. It marked the first time a padel court of this scale appeared at a major international art fair, blurring boundaries in the most Miami way possible.

Celebrities, Creators & Culture Collide

Pro Padel League Miami Art Week Was a Celebrity Magnet

If Miami Art Week is about who you see as much as what you see, the Pro Padel League delivered. Fashion model Devon Windsor created one of the week’s most photographed moments when she stepped onto the hand-painted court for an on-the-sand playing session. Influencer and entrepreneur Camila Coelho followed suit, arriving in a bright, court-matching look that felt straight off a runway — or a padel editorial.

Music royalty also made their presence felt. Pusha T stopped by to connect with artist Ryan Keeley, while Chance the Rapper, Clipse, CeeLo Green, and A$AP Ferg helped turn the activation into a cultural crossover moment during a VIP night hosted by Spin Magazine.

Pro Athletes, Real Play, Real Energy

Beyond the celebrity buzz, the Pro Padel League stayed true to its competitive roots. Top PPL athletes including Maxi Arce, Lucía Sainz, Brittany Dubins, and Guga Vázquez anchored a packed schedule of exhibition matches, clinics, and pro-am experiences.

The result? A rare moment where spectators didn’t just watch — they played, learned, and participated. Sport wasn’t a sideshow; it was the main event.

Art That Didn’t Stop at the Court

While padel matches unfolded, artist Ryan Keeley expanded the experience across 5,000 square feet of SCOPE’s exterior walls, live-painting murals as part of his “Resurrected in Light” series. The evolving artwork created a striking visual dialogue between movement, color, and competition — offering visitors a dynamic art experience that changed throughout the week.

Why This Moment Matters for Miami (and Beyond)

The overwhelming response to the Pro Padel League Miami Art Week activation marked a turning point — not just for the league, but for how modern audiences experience sport. With sold-out programming, nonstop foot traffic, viral social content, and one of the most shared visuals of Art Week Miami, the PPL proved padel’s ability to transcend traditional categories.

As North America’s first professional padel league, Pro Padel League continues to blend high-energy competition with lifestyle, art, and entertainment — redefining what sports activations can look like on a global stage.

To learn more about the league and upcoming events, visit https://www.propadelleague.com/.

The Final Rally

If Miami Art Week is about culture at its most electric, the Pro Padel League delivered a winning shot. Sport became art. Art became interactive. And padel? It officially arrived as one

of Miami’s most exciting cultural forces.

And judging by the buzz, this is only the beginning.