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Loews Hotels & Co Introduces "Free Spirited" Programming with Low and No-ABV Beverage Options

Exciting news for those who love a great drink but might want to skip the alcohol! Loews Hotels & Co is rolling out a refreshing new program at their Miami Beach and Coral Gables locations. Dubbed "Free Spirited by Loews," this innovative beverage initiative is perfect for anyone looking to enjoy a delicious, handcrafted drink that packs flavor without the punch of alcohol.

At the heart of South Florida's vibrant scene, both Loews Miami Beach Hotel and the newly minted Loews Coral Gables Hotel are embracing the trend of mindful drinking. They're not just jumping on the bandwagon—they're driving it with style and a splash of local zest. "Our new 'Free Spirited' program is all about inclusivity and providing an elevated bar experience that everyone can enjoy, regardless of their drinking preferences," said Mark Weiss, Senior Vice President of Food and Beverage at Loews Hotels & Co.

Whether you're winding down with a sunset mocktail or toasting to a celebration, these Loews properties are ready to impress with their talented mixologists and a palette of locally sourced ingredients. These drinks are designed to dazzle, crafted to cater to all ages, abilities, and lifestyles in a welcoming, judgment-free atmosphere that Loews prides itself on.

But the excitement doesn’t stop at the bar. "Free Spirited by Loews" will also be a staple at hotel catered events and planning, offering a sophisticated range of non-alcoholic options that promise to be as intricate and delightful as their spirited counterparts. Plus, look forward to seeing these drinks featured at Loews' signature events like the annual Summerfest, ensuring that every guest finds something special in their glass, no matter the occasion.

So next time you're in Miami, drop by the Loews Miami Beach or Loews Coral Gables Hotel to experience a pioneering approach to modern mixology. It’s all about celebrating the spirit of choice and crafting a moment worth savoring—alcohol optional!


Low & No Beverage Offerings

Reflecting the availability of local suppliers, popular flavors in Miami and the creativity of the hotel mixologists, guests can expect uniquely delicious options

at the Miami Beach and Coral Gables properties.


Free Spirited by Loews - Miami Beach


  • Okiru Martini – Soto sake, Aplos arise, lemon juice, cucumber, honey water, shisho leaf

  • Il Bianco Sbagliato – Saler’s apertif, limoncello, Lilet Blanc, Mionetto prosecco – alcohol removed


  • Ragazzo Spritz – Orange peel infused Lyre’s Italian spritz, Mionetto prosecco – alcohol removed, soda water and fresh orange

  • La Falsa Palomita – Lyre’s agave blanco, agave, lime juice, Fever Tree grapefruit soda, dehydrated grapefruit

Free Spirited by Loews - Coral Gables


  • Twist of Hugo – Prosecco, vanilla, soda water, fresh mint

  • El Cafecito – Coconut Cartel rum, banana liqueur, pineapple juice, espresso, simple syrup


  • Cucumber Martini – Seedlip Garden, pineapple juice, lemon juice, simple syrup, cucumber

  • Paloma – Seedlip Grove, clarified orange juice, honey ginger, lime cordial, Fever Tree Grapefruit soda, Tajin


 As an added touchpoint, both hotels have seamlessly integrated these specialty cocktails into standard cocktail menus, with each drink clearly marked by an icon denoting its low or no ABV content. This thoughtful approach ensures that individuals seeking alternatives to traditional alcoholic beverages have access to a wide range of options while providing complete transparency and clarity. By incorporating these distinctive indicators directly onto the menus, Loews Miami Beach and Loews Coral Gables ensure all beverages are crafted with the same attention and care.

Free Spirited by Loews kicks off on April 10, 2024. For more information about Loews Miami Beach Hotel and Loews Coral Gables Hotel, please call 1-800-23 LOEWS or visit


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