FOREVER 21 JOINED ROLLING LOUD AS THE OFFICIAL PARTNER OF THE ICONIC MULTI-CITY HIP-HOP MUSIC FESTIVAL
Forever 21, leading fashion retailer, continued its multi-city partnership with the music festival as an official partner of Rolling Loud Miami, presenting an on-site activation, a limited-edition fashion collection and an in-store launch event.
“We were excited to launch our second collection with Rolling Loud and Bunny’s Bae Bar because we have this collective opportunity to engage with our customers in one of their most amazing life moments – activating on festival grounds with fashion and beauty that allows them to self-express,” said Winnie Park, CEO, Forever 21.
Bunny’s Bae Bar founder and social media star Bunny Zingler teamed up again with Forever 21 to welcome Rolling Loud guests to a beauty and fashion oasis on festival grounds. The Forever 21 x Bunny’s Bae Bar on-site festival activation was a one-stop-glam-shop with everything fans at Rolling Loud need to refresh and elevate their festival looks, including shoppable Forever 21 x Rolling Loud Miami merchandise, hair extensions, accessories, biodegradable glitter makeovers, beauty touch ups, as well as Insta-worthy photo opportunities and unique giveaways.
“I’m was excited to bring our second Forever 21 x Rolling Loud collection home to Miami. As Rolling Loud’s original and flagship festival, I know how our Miami fans turn out their looks, so we wanted to pay homage to the city – keeping it bright and fun, while still being able to keep cool in the heat! I hope this collection will continue to inspire others to be bold, have fun and express themselves through fashion.” – Bunny Zingler, Founder & Creator of Bunny’s Bae Bar.
The limited-edition Forever 21 x Rolling Loud Miami collection, co-designed by Rolling Loud, embraced the sizzling summer heat with lightweight and trendy styles, inspired by Miami, with beachy graphics and vibrant colors, all adorned with the Rolling Loud logo. The collection featured eleven styles, including a sexy pink bikini, stylish tube and tank tops, a breezy button-down with matching shorts, a racing-themed one-piece and a camouflage-inspired skirt, and the best-selling varsity jacket featured in the Forever 21 x Rolling Loud California collection.
The exclusive collection will be sold in select Forever 21 Miami stores, on Forever21.com.