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Celebrating 20 Years of Sun, Style, and Sustainability: PARAISO Miami Beach's Grand Anniversary



This May 30th to June 2nd, 2024, PARAISO Miami Beach, famously known as Miami Swim Week, is set to dazzle as it celebrates its 20th anniversary. Over the past two decades, Miami Swim Week has blossomed into the ultimate hotspot for fashion, music, and sun-soaked festivities, firmly establishing itself as a global leader in swimwear and resort wear.





This year’s milestone event promises an exhilarating lineup of fashion shows and special events. The spotlight is not just on world-renowned designers but also on promising new talents in the industry, showcasing their innovative designs at the scenic Collins Park Tent. Attendees can look forward to a diverse range of collections for Resort 2025, with fashion powerhouses like ACACIA, Andrea Iyamah, and Luli Fama sharing the stage with rising stars such as Neena Swim and Axil Swim.


A highlight of the week is the 5th annual Instituto Marangoni Upcycle Challenge, which shines a light on sustainable fashion practices. Expect to see stunning art-inspired outfits crafted with Sharpie Creative Markers, a testament to creativity and eco-friendliness.


The event's growth is undeniable, with a staggering 12.4 billion media impressions in 2023 alone. This year, over 30,000 attendees and 7,500 global buyers are expected, representing over 60 countries. The economic boost to Miami is projected to be phenomenal, with an impact of $50 to $75 million.



According to Natalija Dedic Stojanovic, Creative Director and co-Founder, "PARAISO Miami Swim Week is to swimwear what Art Basel is to contemporary art. It’s not just a fashion show; it’s a cultural phenomenon that has continuously expanded and evolved."


The Summer Fashion Summit, set to return in collaboration with SwimShow, will be hosted at the Miami Beach Convention Center. This premier conference will delve into the latest trends and innovations in the swimwear industry, sustainability efforts, and more, offering unparalleled networking opportunities.





Moreover, PARAISO is thrilled to announce a new partnership with the Miami Design District, promising even more dynamic and diverse fashion experiences. Additional categories, including lingerie and activewear, will be spotlighted, ensuring a well-rounded showcase of summer lifestyle fashion.


PARAISO Miami Swim Week is more than just a fashion event; it’s a celebration of innovation, style, and community, set against the vibrant backdrop of Miami Beach. This anniversary event is set to be a spectacular festival of fashion, offering something unforgettable for everyone involved.


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