As Braman Automotive prepares to mark its 50th anniversary in 2025, South Florida reflects
on the remarkable journey of this iconic, family-owned dealership. Founded in 1975 by Norman Braman, Braman Automotive began as a single location on Biscayne Boulevard and has since grown into a vast network of over 20 dealerships across Miami and Palm Beach, representing the world’s most prestigious brands, including Bugatti, Bentley, and Rolls-Royce. With half a century of excellence, Braman Automotive has become synonymous with luxury, innovation, and community impact, setting the standard for dealerships across the region.
A Legacy of Luxury and Service
Since its inception, Braman Automotive has been dedicated to providing customers with more than just high-end vehicles. With annual sales surpassing 40,000 cars, Braman is a powerhouse in the luxury car market, renowned for its exceptional customer service, extensive selection, and commitment to quality.
Norman Braman’s vision for a dealership that goes beyond traditional car sales has shaped Braman Automotive into a brand known for both luxury and an unwavering focus on customer satisfaction. Over the years, the company has evolved to meet changing market demands, incorporating cutting-edge technology and sustainability initiatives that keep it at the forefront of the automotive industry.
Braman’s Impact Beyond the Showroom
More than just a dealership, Braman Automotive is deeply embedded in the South Florida community, contributing extensively to various charitable causes. Through the Norman and Irma Braman Family Foundation, the Braman family has initiated impactful projects that go beyond the automotive world. Notably, the foundation launched the Braman Family Breast Cancer Institute, a leading center for breast cancer research and treatment that has made a significant difference in countless lives. In 2025, the Norman Braman Comprehensive Cancer Center is set to open, further extending the family’s commitment to improving healthcare access and quality for the community.
Education is another area where Braman Automotive has left a lasting mark. The Braman Automotive Training Center offers technical education to local youth, providing career-building skills and opening doors to employment opportunities within the automotive industry. This initiative reflects the Bramans' dedication to empowering the next generation, fostering job growth, and supporting South Florida’s economy.
Championing Arts and Culture in Miami
Braman’s influence extends into the arts as well. The dealership’s support for Miami’s cultural scene has helped transform the city into an internationally recognized arts hub. Through significant contributions to the Institute for Contemporary Art, Braman Automotive has played a major role in elevating Miami’s reputation in the global art community. Furthermore, Norman Braman’s commitment to the arts was instrumental in bringing Art Basel to Miami Beach, an annual event that has become one of the world’s most celebrated art fairs and has significantly boosted Miami’s tourism and cultural profile.
The Next Generation Leads the Way
Today, Braman Automotive continues to thrive under the leadership of Norman Braman’s grandsons, Brian and Alex Shack. As the next generation at the helm, they bring fresh perspectives while upholding the values of excellence and community commitment established by their grandfather. Under their guidance, Braman Automotive not only remains a leader in the luxury automotive market but also strengthens its community impact.
Brian and Alex are dedicated to maintaining the Braman legacy, expanding charitable initiatives, and fostering an environment where innovation and luxury are woven seamlessly into the customer experience.
Looking Ahead: Celebrating a Legacy of Excellence
As Braman Automotive approaches its 50th anniversary, the dealership stands as a testament to what a family-owned business can achieve through a dedication to excellence and a deep commitment to community. With its continued support of healthcare, education, and the arts, Braman Automotive exemplifies how a local business can make a profound impact. The company’s journey reflects a balance between luxury and giving back, a philosophy that has resonated with South Florida for five decades. As the community gears up to celebrate this milestone, Braman Automotive looks forward to driving even greater success, innovation, and positive change in the years to come.
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