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Dive into the Ultimate Sports Illustrated Swimsuit Party Weekend!



Sports Illustrated Swimsuit Miami Takeover:

Beach Club Bash + Runway Magic

Miami Beach is turning up the heat! If you're looking for the ultimate mix of glam, sun, and star power, the Sports Illustrated Swimsuit Beach Club and Runway Show are taking over W South Beach this May 30-31. From celeb sightings and beach games to catwalk royalty and iconic model moments, this two-day celebration is a must-attend for fashion lovers,

beach babes, and everyone ready to vibe under the sun.



Catch the Waves at the Sports Illustrated Swimsuit Beach Club


Date: Friday, May 30

Time: 12 PM – 3 PM EST

Location: W South Beach, 2201 Collins Avenue, Miami Beach, FL


Picture this: ocean breeze, sun-kissed sand, and Sports Illustrated Swimsuit models hanging out with editors, influencers, and YOU!





The Sports Illustrated Swimsuit Beach Club is more than just a party—it’s an immersive lifestyle experience curated by SI Swimsuit and Coppertone.


Guests will enjoy:


  • DJ-fueled beach vibes

  • Interactive brand activations (hello, free samples and giveaways!)

  • Beach games and photo ops

  • Tasty bites and cool drinks available for purchase

  • Iconic model moments—yes, they’ll be there!


RSVP for free now and don’t miss your chance to mingle with stars in flip-flops:


Spotlight Event—Sports Illustrated Swimsuit Runway Show 2025

Date: Saturday, May 31Time: 8 PM – 11 PM ESTLocation: W South Beach

Fashion fans, buckle up—because the Sports Illustrated Swimsuit Runway Show is coming in hot! This isn’t just any catwalk—it’s a full-blown celebrity-studded spectacle. This year’s powerhouse lineup includes:


  • Alix Earle – social media darling & Gen Z icon

  • Bethenny Frankel – reality TV royalty meets philanthropic powerhouse

  • Olivia Dunne – collegiate gymnastics star & fitness inspiration

  • Remi Bader – body-positive trailblazer and curve model queen… and many more surprises!


Expect bold bikinis, empowering moments, and standing ovations. This is more than fashion—it’s a movement.



Secure your seat before it's sold out:


Why You Can’t Miss the Sports Illustrated Swimsuit Miami Events

Besides the obvious Instagram gold, these back-to-back bashes bring together the best in beauty, confidence, and culture. Here’s why Miami locals and jet-setters alike are making this a calendar priority:


  • Empowering energy: It’s about celebrating every body, every vibe, every voice.

  • Beachfront backdrop: The luxurious W South Beach delivers a setting as iconic as the guest list.

  • Access to industry insiders: Models, editors, and influencers—you’ll brush shoulders with the best.

  • Miami magic: There’s no party like a South Beach party. Enough said.


Looking for a post-event bite or beachy cocktail? Head over to W South Beach’s on-site restaurant to keep the glam going!


Tips for the Best Sports Illustrated Weekend Ever

Want to show up like a pro? Here's how to soak in the full SI Swimsuit experience:

✔ Arrive early—lines can get long and you'll want the best photo ops.

✔ Dress the part—beach chic during the day, sleek glam for the night show.

✔ Charge your phone—you'll want snaps, Stories, and maybe even a TikTok dance with a model.

✔ Bring SPF—Coppertone’s got your back (literally), but extra protection never hurts.

✔ Tag @si_swimsuit 



SI Swimsuit Weekend = Miami's Can't-Miss Fashion Fiesta

The Sports Illustrated Swimsuit Beach Club and Runway Show are bringing bold, beautiful, and beach-ready vibes to Miami Beach—and you’re invited to every fabulous minute. Whether you’re there to spot your favorite influencer, soak in runway looks, or simply celebrate summer early, this is your ticket to one of 2025’s most iconic weekends.


Grab your sunnies, bring your crew, and get ready to glow up on Collins Ave.


Don’t wait—secure your spot now:🕶️ 





 
 
 
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