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Cupshe Steals the Spotlight at PARAISO Miami Swim Week 2024

Cupshe, the global fashion and beachwear sensation, made a triumphant return to Miami Swim Week with its third annual 'Naturally You' runway show. This year’s event was nothing short of spectacular, headlined by a star-studded lineup that included Sports Illustrated models Brooks Nader, Christen Harper, Katie Austin, Cindy Prado, and Joy Corrigan, body-positive icon Iskra Lawrence, bionic model Marsha Elle, and breast cancer survivor and former

Victoria's Secret model Christine Handy.

A Show to Remember

The runway came alive with 60 stunning swim and beachwear looks, now available for purchase on The show featured three unique collections, each celebrating nature and highlighting Cupshe’s dedication to style, eco-friendliness, and innovation:

  1. Miami Swim Week Capsule Collection: This line blended vintage charm with Latin American flair, creating a distinctive and captivating aesthetic that set the runway ablaze.

  2. Recycled Swimwear Collection: Showcasing Cupshe’s commitment to sustainability, these pieces were crafted from Global Recycled Standard (GRS) certified recycled nylon and polyester, incorporating materials from yarn waste and repurposed water bottles.

  3. Cupshe x JoJo Fletcher Soul Space Collection: Announced by JoJo Fletcher herself, this collection epitomizes elegance and tranquility with flattering silhouettes, vibrant colors, and eye-catching prints.

Celebrating Diversity and Empowerment

Cupshe’s runway show was a celebration of diversity, featuring a cast of women of various sizes and backgrounds. This inclusivity reflects Cupshe’s mission to empower its community to embrace their natural beauty and confidence. Each model radiated authenticity, reinforcing the brand’s commitment to body positivity and self-love.

JoJo Fletcher's Surprise Appearance

As Cupshe's spokesperson of the year, JoJo Fletcher made a surprise appearance, thrilling the audience with the announcement of her co-designed collection, Cupshe x JoJo Fletcher: Soul Space. This line, designed to inspire elegance and tranquility, was a standout, capturing the essence of Cupshe’s brand ethos.

Cupshe’s Commitment to Sustainability

Cupshe’s dedication to sustainability was evident on the runway, with the Recycled Swimwear Collection taking center stage. Crafted from GRS certified recycled materials, these eco-friendly pieces showcased Cupshe’s innovative approach to fashion, proving that style and sustainability can go hand in hand.

A Message of Confidence and Natural Beauty

"Miami Swim Week 2024 was an incredible success for Cupshe, perfectly showcasing our mission to inspire confidence and celebrate natural beauty in everyone,” said Jessie Han, Senior Marketing Director at Cupshe. “It was a testament to our commitment to inclusivity and body positivity, with our ambassadors embodying the relatable, authentic confidence we strive to instill in all our customers. We couldn't be more thrilled with how it came together.”

Shop the Collection

Cupshe’s 2024 swim and beachwear collections are now available for purchase on Dive into a world of style, sustainability, and self-expression with pieces that celebrate your natural beauty.

Cupshe’s 'Naturally You' runway show was a highlight of PARAISO Miami Swim Week 2024, leaving a lasting impression of confidence, diversity, and innovative fashion. With its commitment to inclusivity and sustainability, Cupshe continues to redefine the swimwear industry, inspiring women everywhere to embrace their true selves.


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