July 01, 2022
48 Hours in Miami:
Miami Swim Week 2022
Word / Miami Vibes Magazine | IG: miamivibesmag
Hottest moment for swimwear brands to shine is slated to take place this year from July 14th to July 21st, 2022. If you don't have anything planned for the summer and are anxious for anything to do, this is your fortunate break! Miami Swim Week is an umbrella name for a range of fascinating occasions that happen in the Miami Beach area. This yearly event celebrates all things related to swimwear, the swimwear industry, and having a good time in the sun. Swim Fashion Week and SWIMMIAMI are two of the most glamorous and astonishing fashion displays in the world. Hammock (an upmarket trade exhibition for swim, resort, and accessory products), Cabana (an edited beachwear trade event with a pleasant shopping experience), and Swim Show are three of Miami Swim Week's most important swimwear shows (the largest swimwear trade show in the world).
SwimShow may be familiar to you because it has been running for nearly 40 years; it was founded in 1982! This not only makes it the world's oldest and largest swimwear trade exhibition, but it also makes Miami Swim Week a success. Each year, SwimShow features a remarkable platform where approximately 2500 brands exhibit their ideas; it’s truly a great opportunity to get to know swimwear worldwide. The Miami Beach Convention Center will host the event.
Hammock (formerly known as Salon Allure) became a part of Miami Swim Week in 2010 and takes place annually at the W South Beach Hotel. You'll find a wider choice of swimwear, accessories, and beauty brands, as well as all the latest trends, at Hammock. Because it's held at the W South Beach Hotel, you can expect to see shows in large exhibition halls as well as private and opulent suite rooms. Hammock's displays are definitely a pleasure for people who enjoy a little luxury along the route.
Cabana is a beachwear trade expo created by Atrium's Janet Wong and Sam Ben-Avraham. Cabana debuted at Miami Swim Week in 2013 and hasn't looked back since. It features a really flexible platform and a very welcoming environment, so even if you're a nervous shopper or an introvert, you'll feel right at home.
What Other Shows Take Place?
Miami Swim Week™ The Shows is turning up the heat for this Summer’s iconic Miami Swim Week festival with eight days of exclusive and inclusive parties, dinners, mega yacht socials, rooftop and poolside parties, on top of dozens of iconic designer runway shows, fashion business panels, and wellness activations.
Starting Monday, July 11th through Monday, July 18th, swimwear, resort wear, and fashion lovers will descend upon Miami Beach for Miami Swim Week™ The Shows’ most epic festival to date. Powered by D.C. Swim Week and official partner as well as the world’s premier fashion retail management platform, JOOR, this year’s swimwear festival will be like none other. Shows, event activations, and parties will commence at the SLS Hotel South Beach with runway shows from designers like Liliana Montoya, Bikinilista, Tiara Hawaii, Dobikini, Supermodel Swim, Ema Savahl, JAMS by Jillian, GoldBarr™, Island Tribe, Humans the Brand, and so many more. In addition, guests will have first access to a variety of noteworthy parties, lounges, and fashion popups adjacent to the runway at Hyde Beach, including MAXIM Magazine’s annual Swim Week Party. To add to SLS’s Hyde Beach party clout, the world-famous model and actor, Eliad Cohen, will close Miami Swim Week with the official afterparty at Hyde Beach on Sunday, July 17th. Throughout the week, Miami Swim Week™ The Shows is hosting unique event activations with strategic partners including Mystic Tans, the Global Fashion Channel (GFC) and Runway buy. Attendees can perfect their Miami glows at Mystic Tans Glow Suite and receive complimentary spray tans daily from 10 AM to 10 PM, Thursday through Sunday at the SLS Hotel South Beach.
Book your flights, reserve your rooms, and get your Miami Swim Week ensembles ready because Miami Swim Week™ The Shows will have you bouncing from one glamorous destination to the next, ultimately enhancing your Swim Week experience. For the early birds, influencers, designers and models will kickoff with a pre-party reception at Wynwood Miami’s hottest new venue, MAD CLUB Wynwood on Monday, July 11th for a first-look VIP reception with Miami’s glitterati and Downtown Miami Magazine’s Swim Week cover. Attendees will continue into Tuesday, July 12th, with not one, but two opening events bringing together top models, influencers, media, and buyers at Midtown Miami’s most sought-after rooftop destination, Salvaje Miami Restaurant (atop Hotel Hyde Midtown), for an exclusive fashion presentation and dinner followed by the Official Unofficial Opening Party at the Mondrian Hotel’s sophisticated and exclusive Baia Beach Club. Attendees must receive approved credentials to attend these particular events (requests for RSVP access are available online here).
Join model, influencer, and reality TV star, Natalie Negrotti on Wednesday, July 13th, for the Official Official Kickoff Opening Party at the SLS Hotel South Beach featuring a new runway show by designer Ema Savahl in addition to her accompanying NFT swim collection that will blast off into Miami Swim Week™ The Shows first-of-its-kind fashion Metaverse.
“During the opening show & reception, we will host a silent auction, with all ticket sales and auction proceeds being donated to The Little Lighthouse Foundation, which supports underserved children and families across Miami-Dade County,” states CEO Moh Ducis.
This will be the first runway show of the week and will follow a series of dozens of iconic swimwear runway shows through Sunday, July 17th. Select events are general admission with RSVP or purchased tickets while other events are open to media, buyers, and influencers. Tickets to attend the runway shows can be purchased by clicking this link.
The fun-filled festivities will continue with an explosion of events to complete the ideal Miami Swim Week experience. Attendees will have access to view and buy many of the debuted swimwear collections as well as meet the designers during a Swim Market pop-up shop on Thursday & Friday, July 14th and 15th from 11 AM to 5 PM at Katsuya (1701 Collins Ave).
Wellness will also be a major factor in this year’s Miami Swim Week events. Miami fitness influencer, Kira Alvarado, will host two free SWIM FIT workouts at Ocean Drive’s Savoy Hotel (425 Ocean Dr.) from 9 AM to 11 AM on Thurs., July 14th, and Fri., July 15th. Miami Swim Week™ The Shows is hosting a series of after-parties nearly every night during Swim Week at Hyde Beach nightclub. For additional information and to purchase tickets, please visit the brand’s official Eventbrite page.
In addition, Palm Springs-based sustainable fashion and event brand, Island Tribe, will host a Bali Hut Lounge Activation at the Rooftop Lounge in the New World Trade Center on Miami Beach, instantly teleporting attendees to Indonesia, offering two full days of holistic wellness, raki, meditation, healing rituals, and spiritual and wellness-focused sessions on Saturday and Sunday, July 16th & 17th from 11 AM to 5 PM.
Plus, fashion lovers can purchase tickets to Hammock Shows fashion panels to learn about the latest trends affecting the fashion industry including innovations in sustainability and technology. Join NEXT: IMPCT Fashion Talks and Future of Fashion from 11 AM to 5 PM at the Trust Pavilion located at the New World Center on Miami Beach (500 17th Str.).
“From sustainable and eco-friendly fashion to Unisex swimwear and Metaverse digital fashion, this year’s Miami Swim Week™ The Shows will be unlike anything the fashion industry has ever seen. We are putting on over 70 unique swimwear runway shows and hosting panels to discuss the innovation and growth going on within the global industry,” said Moh Ducis, Founder & CEO of Miami Swim Week™ The Shows.
Friday night’s epic party will include the Botanical Beach Babes afterparty at Hyde Beach located at the SLS Hotel South Beach. Saturday’s iconic SPLASH pool party hosted by Miami Swim Week™ The Shows and InList at the National Hotel on Miami Beach will round out Swim Week and offer up the perfect Summer vibes with a live DJ, drinks, and swimwear fashion shows in front of hundreds of guests and partygoers. Finally, the closing party for Miami Swim Week 2022 will be hosted by Hammock Shows and fashion retailer brand wholesale platform, JOOR, at the New World Center from 5PM to 7PM.