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Billionaire Boys Club

the name “Billionaire Boys Club” was ideated with an irony meant to provoke thought. Billionaire Boys Club, focusE more on originality and authentic self-expression than the direct financial implications of the name. They challenge the community to perceive wealth in humanity, compassion, creativity and curiosity.

Billionaire Boys Club & ICECREAM was founded by Pharrell Williams in partnership with NIGO® in 2003. They are globally recognized apparel and accessories brand whose blend of streetwear and luxury has influenced countless pockets of fashion, music design and culture.

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