Your START-UP Journey

The Creative. July 1, 2021

your startup journey and the steps you need to take

The steps you need
When you think “start-up”, the first thing that runs through your mind is Silicon Valley and high technology. But what about the small business you started in your living room while watching TV and the kids were sleeping? Yes! That is your “start-up” and it counts. You don’t need a garage full of geeks to

claim your title as an entrepreneur.

 So you started something new or it’s a seed of an idea still in its infancy. Shall we even call it a business at this point? What is the definition of business? According to Webster’s Dictionary, it’s: “dealings or transactions especially of an economic nature”.  So we’re not there yet. Good news, there’s another word: “Start-up”. A “start-up” can mean you’re still funding this gem and your bank account is draining daily. Anyone who has experienced this can laugh or cry at how painful it is to see your hard earned money slowly drain outwards with no returns. Fear not, things will take a positive turn if you do this right!

How do we turn those tears into joy and get this start-up off the ground? The cringe worthy saying, “you need to spend money to make money” couldn’t be more true right now. Be ready to spend some of that hard-earned money into branding and marketing. A lot of people are throwing the word branding around right now, but what is it and what does it mean?

Branding is how people see you or your business. It’s what we call the “consumer touch-points”. Any possible way a customer or client will interact with your business or brand. When branding is done very well and curated carefully, and thoughtfully, the public builds trust and your brand becomes strong. There is a lot of hesitancy when you approach people with the intention of having them consider switching products or trying something new. But if they see a consistent brand image, great testimonials from others and others posting about it, this is where you will see a turn in money draining out to money slowly seeping in.

The earlier you can start on branding, your brand image, voice and vibe, the better it will be for you and the success of your business. There is never a thing as too early for branding. Don’t wait! Even if your budget is smaller and you don’t have the funds today to hire a creative agency like mine, you can still do some of this on your own.