Summer Fridays Strawberry Soft Serve Miami Arrives Sweet

If Miami had a love language, it would probably be equal parts skincare glow and frozen desserts, and right now the city is speaking fluently. The Summer Fridays Strawberry Soft Serve Miami collaboration has officially landed, and it’s exactly the kind of playful, aesthetic-approved crossover you didn’t know you needed…

but now cannot stop thinking about.

Miami’s beloved wellness café, Pura Vida Miami, has teamed up with cult-favorite skincare brand to celebrate the launch of the brand’s brand-new Strawberry Soft Serve Lip Butter Balm, and yes, they made a real dessert to match it. From Friday, February 13 through Sunday, February 22, locals can taste the limited-edition strawberry creation at select locations. But here’s the twist: this isn’t just dessert. It’s a full-blown lifestyle moment, a beauty-meets-brunch event wrapped into one very Instagrammable swirl.

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A Beauty Launch You Can Literally Eat

You’ve probably seen the Summer Fridays Lip Butter Balm all over your social feed, glowing influencers, glossy lips, and perfectly curated morning routines. Now imagine that same vibe… but in a cup or cone.

The Strawberry Soft Serve was inspired directly by the new balm’s flavor profile: creamy, sweet, nostalgic, and just indulgent enough without feeling heavy.

It’s designed to mirror both brands’ shared philosophy, everyday rituals that feel elevated but still effortless.

Think: post-Pilates treat, girls’ day outing, or “I deserve this after answering emails for 4 hours straight.”

The collaboration blends two things Miami loves:

wellness culture

aesthetic experiences

And honestly? Few cities could pull off a skincare-dessert collaboration quite like Miami.

Where to Find the Summer Fridays

Strawberry Soft Serve Miami

Two locations are participating, and each has its own personality, so yes, you may want to visit both (purely for research purposes, obviously).

Gelato by Pura Vida Miami – Coconut Grove

Here you’ll find the full experience:

• Strawberry Soft Serve

• Strawberry-Vanilla swirl

• Cups or cones

This is the spot for sunset walks, marina views, and that golden hour photo you pretend was candid.

Pura Vida Miami – Sunset Harbor

This location offers:

• Strawberry Soft Serve

• Served in cups only

Perfect for post-workout fuel or a breezy afternoon stroll near the water.

Important note: The soft serve is dine-in only, which basically means you are required to slow down and enjoy the moment. Very on brand.

The Gifting Situation (Yes, There’s Free Stuff)

Here’s where things go from cute to chaotic-good.

Guests who purchase any Summer Fridays item receive special gifting while supplies last.

The first 50 guests at each location get the coveted Sweet Pink Duo:

• Strawberry Lip Butter Balm

• Birthday Cake Lip Butter Balm

After those are gone, you’ll still receive a Summer Fridays sample gift pack with purchase — so nobody leaves empty-handed.

And the real cherry on top?

Every Summer Fridays purchase also includes a wooden gelato token redeemable for a complimentary cup or cone on a future visit. In other words, your dessert literally schedules your next dessert.

Why This Collab

Actually Works

At first glance, skincare and soft serve sound like a random pairing. But the more you think about it, the more it makes perfect sense.

Both brands live in the same emotional space: comfort, ritual, and small daily joys.

Pura Vida Miami has built a following around feel-good food, acai bowls, fresh juices, and clean ingredients that make indulgence feel guilt-free. Summer Fridays built theirs around skincare that simplifies routines while still feeling luxurious.

The Strawberry Soft Serve reflects that shared philosophy: nostalgic without being childish, indulgent without being excessive.

It’s basically the edible version of a self-care Sunday.

A Nostalgic Miami Moment

The dessert itself is intentionally nostalgic. It tastes like childhood strawberry ice cream trucks, but cleaner, creamier, and a little more grown-up. You get the comfort of memory mixed with the polish of modern wellness culture.

And that’s really why the Summer Fridays Strawberry Soft Serve Miami collaboration works: it taps into the rituals people already love.

Morning skincare routine.Afternoon coffee walk. Evening sweet treat.

Now they’re all part of the same experience.

Final Scoop

The Summer Fridays Strawberry Soft Serve Miami pop-up won’t last long, but it perfectly captures the city’s current personality, playful, aesthetic-driven, wellness-focused, and always looking for the next unique experience.

It’s not just dessert. It’s not just skincare.It’s a mood.

So grab a friend, wear something pink, and plan your visit early. Because in true Miami fashion, the cutest things here are always limited edition, and the first 50 guests definitely wake up early.