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Paraiso Miami Beach Celebrates 20 Years in Style

Paraiso Miami Swim Week marked a milestone with its monumental 20th anniversary celebration, held from May 30 to June 2, 2024. For two decades, Paraiso has been the epicenter of style, music, and endless fun under the sun, establishing itself as the unrivaled pinnacle of the swimwear and resort wear industry worldwide. This year’s show featured a whirlwind lineup of special events, a star-studded roster of top-tier designers, and a spotlight on many

up-and-coming designers in the industry.

A Fashion Extravaganza

This season's Paraiso Miami Swim Week was dedicated to unveiling the hottest collections for Resort 2025, taking place at the state-of-the-art Collins Park Tent. The main runway venue hosted a full four-day program of fashion shows featuring a dynamic array of established and emerging swimwear brands. Paraiso proudly celebrated this significant anniversary alongside beloved brands such as ACACIA, Andrea Lyamah, Sinesia Karol, Leslie Amon, Shan, Adriana Fernandez, Chloe Rose, PQ Swim, Seafolly, CUPSHE, Kulani Kinis, Oh Polly Swim, Sigal, Axil Swim, Luli Fama, Maaji, Nike Swim, and AZULU.

Spotlight on Sustainability

The 5th annual Istituto Marangoni Upcycle Challenge continued to give a glimpse into the future of fashion, highlighting sustainable practices from upcycling to eco-friendly processes that redefine the industry and help shape a greener future. The looks on the runway featured art-inspired pieces created with Sharpie Creative Markers.

A Rising Star in Fashion

Paraiso Miami Swim Week has been on a steady meteoric rise, garnering a media reach of 12.4 billion impressions in 2023, making it one of the most visible and watched events in the United States. This year, Paraiso had over 30,000 attendees and over 7,500 global buyers.

"Paraiso Miami Swim Week holds the same significance in the world of swimwear fashion as Art Basel does in contemporary art. Over the past two decades, the event has not only expanded its scope but has also increased its visibility," says Natalija Dedic Stojanovic, Creative Director and co-Founder.

Unforgettable Events and Collaborations

With favorite events such as the Summer Fashion Summit returning in collaboration with SwimShow, exciting new partnerships between Colombiamoda and Miami Design District, and a wellness-focused collaboration between Heroine Sport and Allegra Paris, this year’s Paraiso Miami Swim Week was unlike any other, creating an unforgettable summer fashion festival for all.

“We will continue to balance categories as we see best fit, embrace growth by dedicating full days to lingerie and activewear categories in the future,” says Natalija Dedic Stojanovic. “Our vision was always of finding a balance between various fashion categories that all together encompass a well-rounded summer lifestyle, and we’ll continue to do so.”

Summer Fashion Summit

Experiencing the pinnacle of industry innovation at the Summer Fashion Summit, the premier conference explored the latest trends and breakthrough ideas shaping the landscape of the swimwear market, sustainability, marketing, and manufacturing. This exclusive event included insightful discussions, dynamic networking opportunities, and invaluable insights that propelled businesses to new heights. The event was made possible thanks to the support of St. Thomas University and Mana Fashion Services.

Colombiamoda and Sharpie Collaborations

Colombiamoda hosted a fashion talk with Agua Bendita and a trunk show featuring eight Colombian brands and a performance by Piso 21. Paraiso also teamed up with Sharpie® to work alongside fashion designers and art students to design art-inspired apparel with the new Sharpie Creative Markers that feature paint-like, no-bleed ink.

Exciting Off-Site Experiences

The swim week special events were hosted in stunning off-site venues, from pristine beaches to chic poolside retreats and upscale restaurants, each location serving as a breathtaking canvas for the celebration of fashion and style. This year’s off-site locations included W South Beach, Miami Design District, Soho House, The Miami Beach EDITION, 1111 Lincoln Road, The Standard Spa Miami Beach, Bey_Bey, The Plymouth, Sophia Design District, and Esme, among others.

Istituto Marangoni Upcycle Challenge

Paraiso and Istituto Marangoni Miami partnered for the swim-upcycle challenge to bring five finalists to swim week’s main stage and raise awareness on fashion sustainability. Reputable swimwear brands Agua Bendita, Beach Riot, Riot Swim, Guess Inc., and Luli Fama donated dead-stock fabric and mentored five student designers from Istituto Marangoni Miami who presented their looks at Paraiso Miami Beach on Friday, May 31.

Mentorship and Innovation

The student finalists were matched with participating swimwear labels and underwent mentoring sessions with representatives from each brand. The goal of the challenge was to teach students how to reduce the negative environmental impact of creating virgin fabrics by utilizing dead-stock materials. This initiative aimed to encourage design students to implement sustainable processes in their future work.

“Seeing the final pieces come to life on the runway is truly a thrill for us at Paraiso,” stated Natalija Dedic Stojanovic. “By partnering with Istituto Marangoni Miami on the Swim Up-cycle Challenge this year, Paraiso is encouraging young designers to focus on sustainable design that doesn’t sacrifice style or luxury.”

A Vision for the Future

At a time when the future of fashion is indisputably influenced by new advancements in sustainable practices that are in sync with the environment, this partnership enriched Istituto Marangoni Miami’s students with knowledge and expertise in using upcycled fabrics to create impactful fashion pieces.

Game-Changer Partners

Along with the support of the Miami Beach Visitor and Convention Authority, this season Paraiso Miami Beach official partners included Kevin Murphy, La Croix, CoverGirl, Sally Hansen, NAUTICA Fragrance, Sharpie Creative Markers, OTR cocktails, Beam Suntory, Icelandic Glacial, AREZZO, Pura Vida Miami, and NY Makeup Academy, among others.


This Year's Trends


From Left to Right: Sinesa Karol, Chloe Rose, Cupshe, Oh Polly

Black and White

From Left to Right: Sinesa Karol, Chloe Rose, Cupshe, Oh Polly


From Left to Right: Chloe Rose, Luli Fama, Oh Polly, PQ Swim


From Left to Right: PQ Swim, Adriana Fernandez, Sinesia Karol

Metallic Accent

From Left to Right: Sinesia Karol, Luli Fama, Chloe Rose


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