LoveOnLincoln

Miami's Top Tourist Destination, Lincoln Road, Celebrates Miami Beach Pride Month With Outdoor Art Exhibit Installation and #LoveOnLincoln Viral TikTok/Instagram Campaign

Miami Beach’s iconic Lincoln Road pedestrian corridor is celebrating Miami Beach Pride (APRIL) by wrapping Morris Lapidus’ mid-century modern “Lapidus Follies” in vibrant LGBTQ+ rainbow colors. The Lincoln Road Business Improvement District (BID) has partnered with the Miami Beach Pride organization to show its support for the LGBTQ+ community in a big, visual way. And now more than ever, support and love for the fellow LGBTQ+ community is needed here in the state of Florida.

Throughout April, visitors can experience the colorful Rainbow Road and show their support by snapping a photo at one or all of the locations; Shade structure on the 1000 block, The Triangle on the 500 block, Euclid Oval on the 600 block, and Square Arches on the 700 block and using the hashtag #LoveOnLincoln.

The Lincoln Road BID and its businesses have created exciting programming to celebrate Miami Beach Pride Month, including discounts and special events at participating stores such as Casper, 7 For All Mankind, Jo Malone, MAC, and Nespresso.

As part of the Love on Lincoln campaign, visitors are encouraged to visit and experience Rainbow Road and share their photos with the hashtag #LoveOnLincoln on Instagram. According to Lyle Stern, the Lincoln Road BID President, “Pride is a celebration of love and acceptance, and the BID is committed to creating a supportive environment that welcomes everyone.”

The Love on Lincoln campaign kicked off with “Light the Night” on March 31st, 2023, at the Euclid Oval 600-700 Lincoln Road, followed by a Pride Flag raising (7:30 PM) to pay tribute to the victims and families affected by the Pulse Nightclub and Club Q shootings in central Florida. Special guest speakers and a local Miami artist performed as the road illuminated in remembrance.