Posted on November 24, 2018


for Health

words / Jon Hipp

photography /  Klaus Heinzler; location: Sankt Peter-Ording, Germany

When it comes to being healthy, we’re always looking for the perfect diet, the ideal workout routine, the easiest, most painless, least time consuming way that’s going to give us the bodies of our dreams; the formula that will make us look, feel and be our best selves. 

Many of us don’t really care about our internal health either, just about how good we look on the outside. There are some people we like to say are “blessed with the skinny gene,” but in reality, they are sometimes even more unhealthy than someone 50-pounds overweight. Deep down, we know that “looks can be deceiving” but there’s a disconnect between what we know and what we allow to inform our mindset.

The fabled Perfect Diet & Workout Plan seems to be peddled by everyone on every screen that pervades our human existence. “You’ll find the answer to your problems after you buy my online program and your life will be even better if you add-on these extras for just a few more dollars!” Let me break it to you: There is no perfect diet. The one ideal way to workout does not exist. It will probably take a lot of time and it’s going to be painful at some points. Being healthy won’t always be easy… but it will be worth it. It’s a journey, not a destination; a lifestyle, not an event. The formula for a healthy lifestyle is the anti-formula. The only constant, however, is awareness. And it’s the awareness that will lead us in the right direction and keep us on the path toward wellness. 

photo: Alex Rivera; location: Hollywood Beach, Florida

Awareness can be defined as “Knowledge or perception of a situation or fact” and more specifically, “concern about and well-informed interest in a particular situation or development.” Synonyms include: “Consciousness, perception, acknowledgement, apprehension and sensitivity to.” So, what is our knowledge or perception of our health? Are we conscious of what is affecting our health? And are we willing to adapt and self-experiment to discover our optimal fitness? 

Ultimately, awareness is a choice. Awareness is saying, “I choose to acknowledge my health as a journey, remain sensitive to things influencing my health over time and ask questions to discover the tools I need along the path of wellness.”

photo: Isabelle Lanaro (@isalanaro); location: Miami Beach, Florida

Jon Hipp is a Healthy Lifestyle Designer, Purposeful Model, Adventure Traveler and the founder and CEO of HIPPNATION. He is based in Miami Beach. Although he enjoys many things, his biggest passion is inspiring and guiding others to discover their ‘health inspired personal purpose.’ HIPPNATION is an innovative, holistic and effective approach to wellness that creates an environment to explore the integrity connection between body, mind and spirit. 

Previously, Jon worked as a banker in Los Angeles. He has competed in three Ironman triathlons, including the Hawai’i Ironman World Championships, and countless shorter races. He loves to be in a perpetual state of motion. 

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